Hi,

I'm Kevin McLaughlin

I work with business owners, executives, in-house counsel, and entrepreneurs to help them build, grow, and manage their portfolio of intellectual property. In simple terms, that means helping clients select and deploy trademarks that are unique and capable of legal protection, and using those trademarks to obtain competitive advantages, reduce marketing spend, make money, attract customers or investors, enforce their rights, and grow the value of their companies. 

I founded Crafted Law based on two core beliefs. One, that building and protecting brands is a foundational part of nearly every modern business, just like marketing, sales, or finance. And two, that the rapidly evolving and changing environment that businesses now operate in will require brands to adapt with proactive, nuanced, strategic moves to continue to build thriving brands. If you're looking for a partner who can help you navigate it, you're in the right place.