If you want to build a profitable and lasting brand, obtaining trademark registration should be at the top of your priority list. In the U.S., obtaining federal trademark registration is the first building block on which your brand empire will be constructed. That's because federal registration gives you the exclusive nationwide right to use a trademark in connection with your products or services. Without it, your trademark rights only extend to a limited geographic area within a certain radius of your business. 

With a federal trademark registration you can:

• Confidently expand your business without the fear of a trademark infringement claim from another business that could ultimately requires a costly rebranding;
• Stop others from using the same or confusingly similar trademark; 
• Bring a lawsuit in federal court to enforce your trademark rights if necessary;
• Establish and build the goodwill/loyalty of your customers in your trademark (i.e. build your brand), resulting in an increased business valuation in the event you sell your business;
• Monetize your trademark by signing a licensing agreement allowing third parties the right to use the trademark;
• Record the trademark registration with U.S. Customs and Border Patrol to increase the chance that counterfeit goods are discovered and seized at the border;
• Participate in the Amazon Brand Registry program; and
• Discourage others from adopting a similar trademark when they find your registration listed in the USPTO trademark database.

In short, trademark registrations enhance your rights and help you unlock the full power of trademarks for your business. 

Our experienced trademark attorney can help guide you through the trademark registration process. We can help you create a strategy for selecting and pursuing the strongest trademarks, draft licensing agreements to monetize your registered trademarks, or step in to help you defend and enforce your trademark rights.

Interested in learning more about the trademark registration process and how we can help?